Star City Advertisement

Star City "Saya Dito" 30s TV Commercial

director, editor & director of photography: Elvert de la Cruz Bañares
producer, editor, graphics & special effects: John Carl Galang
cast: Regine Santiago, Khimiko Baligod, Fredilyn Mendoza
equipment coordinator: Cocoy Sulit
production coordinators: Gilbert Buen & Andrew Velasco
line producer: Ray Victor Soberanor 
camera & mini-jib operator: Journalie Payonan
stills & post-production in-charge: Alvin Moreno
behind-the-scenes stills: Tin Yumul
make-up: Harold Calfoforo
choreographer: Stephen "Taurus" Mendoza

sidenotes:
This is my first mainstream work wherein I wasn't part of the pre-production stage. But like many of my projects, I have been lucky again to have been given the leeway by the producers to come up with my own treatment based on the drafted storyboard. During the shoot, John (the producer) told me, "ikaw bahala sa lahat, direk". And he allowed me to frame all the shots the way I wanted to (with the big help of our camera operators and wonderful crew). In fairness, I also gave in to all of John and Star City's requests and suggestions. That's why I love working with them. 

I'm always high when I do productions and I'm doubly pleased to have worked, once again, with one of the best production teams in town. I look forward to doing more collaborations with them. I really hope that the ad would generate more customers for Star City. After all, their tagline really says all...."SAYA DITO!". And I can't agree more!Enjoy the 30-second TVC as we have enjoyed doing it!